Have you noticed? Nowadays, the streets and alleys are full of blinding LED screens! From shopping mall exteriors to subway passages, which Feng Shui treasure spots do these luminous "advertising monsters" love to hang out? Today we will take a magnifying glass and dig out their hiding places!

▌First Stop Business District Golden Triangle Area
Let’s talk about the place where LED screens are most densely packed.​ ​Shopping mall + pedestrian street + office building​ ​The triangle area formed is definitely ranked first. If you don’t believe me, go to Shenzhen Futian CBD - a large 8K ultra-clear screen is hung in front of the shopping mall, poster screens are erected every 20 meters in the pedestrian street, and mini billboards are embedded in the elevator entrances of office buildings. There is a doorway here:​ ​There must be an LED screen wherever people stay for more than 3 seconds​ ​, even the waiting area at the entrance of the milk tea shop!

▌Second Station Traffic Fortress Headquarters
The transfer channel of the subway station, the airport arrival hall, and the ticket gate of the high-speed rail station are simply the "Shura Fields" of LED screens. A 45-degree tilt screen in a subway station in a new first-tier city can be stared at by 30,000 people per hour during the evening rush hour. What’s even more amazing is that in the high-speed service area, you have to install a screen at the door of the toilet, lest you get bored waiting in line!

♦♦♦ Midfield soul torture ♦♦♦
"There are so many places, how do I know which one has the best results? "
Good question! Remember this formula:​ ​Flow of people × residence time ÷ interference factors​ ​. For example, although the vertical screen at the elevator entrance is small, you can only stare at it during the 30 seconds waiting for the elevator. This effect is much better than the "Big Mac" on the outer wall of the shopping mall!

▌The third station of cultural and sports venues energy field
The ring-shaped screen on the stadium fence that broadcasts the game, the special-shaped screen on the background of the concert stage, and the transparent screen in the theater corridor are all "immersive attacks". Last year, a music festival used a ground-level interactive screen that lit up wherever fans stepped on it. This idea directly increased the brand's exposure five times! The most ruthless thing is the swimming pool. Even the bottom of the swimming pool is covered with a waterproof screen. Players can see advertisements when swimming!

▌The fourth stop landmark building check-in point
Any city landmark would be embarrassed to say hello without an LED screen hanging on the exterior wall. The curved screen of a famous bridge is 200 meters long and can be seen from three streets away when it lights up at night. What's even more exaggerated is the Ferris wheel. There are screens hanging outside each car. When it reaches the highest point, the advertising words can be projected onto the clouds!

▌The new battlefield of the fifth station digital park
A new trend has emerged recently - science and technology parks have become the new favorite of LED screens. The canteen has a menu screen at the entrance, a vertical navigation screen in the parking lot, and even the trash cans have sensor advertising screens. An industrial park made a cool move: it replaced the glass curtain wall with a transparent screen with a transparency rate of 86%. It turned into an office building during the day and an advertising tower at night!

※※※ Editor's opinion ※※※
Let me tell you, looking for LED advertising screens now is like looking for a convenience store.——​ ​You may not encounter love when you turn a corner, but you will certainly encounter love on the screen​ ​! But I have to remind all bosses, don’t just focus on places with a lot of traffic. For example, the weather reminder screen at the entrance of the community vegetable market is used by adults and grandparents to read three times a day when shopping for groceries. This kind of penetration rate is much higher than that of screens in business districts. Remember to bring a copy of "Sun Tzu's Art of War" before installing a screen next time. Advertising these days has to be about "surprise"!

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