I want to do LED display exit but don’t know who to contact for agents? Don't worry, let's talk about the tricks here today. What are the most feared by novices in foreign trade? If the money is spent, the goods cannot be shipped, or if it is stuck in customs and returned, it will be a loss to both the wife and the army. Let's talk about it today,The four major life gates that need to be closely watched for when choosing an export agent。
Let me tell you a heart-wrenching fact first - six out of ten people who claim to be able to engage in export agents are second-dea dealers. They didn't even know where the factory gate opened, so they dared to pat their chests and say "Please clearance and after-sales service". This kind of agent is the most deceptive. If you ask him what the display refresh rate of 1920Hz means, he can say that 1920 is the screen weight.So, you have to look at whether the manufacturer behind it is hard?。
Level 1: Manufacturer's strength is the bottom line
You may ask, aren’t agents just middlemen? What does it have to do with the manufacturer? There is great knowledge here. A truly reliable agent either owns a factory or is deeply bound to a large factory. Why? Because the LED display exit is not a repetitive clothing,It depends on three hard indicators：
- Monthly production capacity exceeds 10,000 square metersThe factory means that the supply chain is stable and will not allow you to order until next year
- Full process quality inspection systemMore tighter than the fresh-keeping box in your refrigerator, you have to pass five levels and six generals before leaving the factory
- International certification is not a decoration, CE and CCC certificates are like passports, and even one less book cannot be released from the country.
To give a real case, an agent took a Southeast Asian order last year, but because the factory did not have IP65 waterproof certification, the goods were completely lost during the rainy season. So,The agent doesn’t have a diamond in his hand, so don’t let him take on the job of porcelain。
Level 2: Technical parameters hide thunder
Now I will teach you a trick - next time I chat with the agent, I will deliberately describe the "low-bright high-grey technology" as "low-grey high-grey" to see if he can correct it immediately. A real-life agent with clear technical parameters:
- Refresh rate 1920Hz upThe screen will not drag on the racing competition
- Intelligent brightness adjustmentNot a gimmick, the outdoor screen will reach 7500cd/m² during the day, and will automatically drop to less dazzling at night.
- Protection level IP65is the basis, you have to withstand sandstorms in the Middle East or heavy rains in Southeast Asia.
These parameters are not blown out, it depends on whether the factory laboratory is placedWalk-in cryostat(Not freezing at minus 30℃),Swing pipe water draining equipment(Spray water at 360° for 10 minutes). If the agent has never seen these testing equipment before, replace people as soon as possible.
Level 3: The service network is about to be implemented
Don't believe the nonsense that "all 110 countries in the world can do it". The key depends on whether he has any in the target market.Localization team. For example, Japanese customers value after-sales response speed the most. If the agent is not stationed in Tokyo, will it be possible for the customer to make a long-distance international trip if there is a problem with the screen?
- 24-hour technical responseIt's not just talking, there must be really an engineer taking turns
- Installation guidance must be refinedTurn a few turns to the screws, and some countries even have special socket specifications.
- Overseas warehouses are not warehouses, you must be able to repair and replace parts on site, so as to save three months of returning to the factory
There was a classic case last year. The agent set up a transparent window screen project in Seoul, South Korea. Because the local team did not understand the arc installation skills, they almost smashed the screen worth millions into pieces. So,The agency's service network is your insurance rope。
Level 4: Market experience is worth a thousand gold
Now test you - what is the biggest difference between the Japanese and Korean markets and the European and American markets? Can't answer? Then you have to find an old driver to lead the way. A mature agent must be clear:
- Japanese customers fight to the details, even the moisture-proof indicators of the packaging box must be tested three times.
- Southeast Asia likes to quickly disassemble and assembleThe rental screen must be withdrawn two hours after the concert
- The Middle East’s rich people love to play creatively, the floor tiles screen can sense footsteps and produce special effects
I am most afraid of encountering a "pigment oil" agent here. I say that it can be done in any market, but even the voltage standard of the target country is wrong.A truly reliable agent has at least three or five benchmark cases in his hand, such as how to pass the customs of the curved advertising screen and how to prevent audience collisions from happening, these practical experiences are hard currency.
Self-question time
Q: What are the most feared when looking for an agent?
A: The money is spent and nothing can be done! For example, it was said so much before signing the contract, but something really happened and never replied to WeChat for three days. At this time, it depends on whether the agent dares to sign with youRisk Sharing Terms, such as how much compensation is required for delayed delivery and how to calculate after-sales timeout.
Q: Is it normal for the quotation difference several times?
A: We have to take apart and see. Some agents regard DDP quotations (delivery after tax) as FOB (FOB price). It seems cheap, but actually hides pitfalls such as customs clearance fees and warehousing fees.The key is to ask clearly what aspects of the quotation include, don’t let a "file processing fee" appear at that time and make you confused.
Q: How to test the depth of the water?
A: Let’s throw a specific scene into him. For example, "I want to install a transparent screen with a 86% transmissiveness in a shopping mall in Thailand. The local humidity is more than 90% year-on-year. How do you protect against moisture?" A real-life agent will talk to you about the nano coating process, and start memorizing the parameters after half-baked.
After all, choosing an export agent is not about who is cheaper, but about who can really help you sell the screen, install it well, and use it. Next time I go to the exhibition, don’t just stare at the beautiful models in the brochure, and ask more about whether there are automatic patch machines on the production line and whether there are common modules in overseas warehouses. Remember,A good agent can withstand the soul's questions: Do you understand technology? Are there any cases? Can you bear it? Only when these three levels are passed can business last for a long time.
