​​How many departments do you need to run to install an advertising screen? Don’t step into these pitfalls! ​ ​
Recently, a boss complained to me: "I wanted to install an LED advertising screen for promotion, but I went to five departments and couldn't figure it out! "I really don’t blame you, the approval process across the country is indeed a maze. But don’t panic, today we will break down the process and talk about it!

1. Approval map: four yamen must be punched in

​​1. Planning Bureau (first stop when knocking on the door)​​
Just like laying a foundation to build a house, here you need to review whether your installation plan is consistent with the urban texture. You have to bring the venue rental contract, screen structure diagram, and renderings to explain: "My screen is installed here without blocking the road and improving the city appearance!" "

​​2. Construction Bureau (Urban Management Section)​​
Focus on checking whether the underground pipe network will be damaged. There was a case last year where a company was fined 200,000 yuan for cutting off a cable during construction. Remember to bring the on-site diagram and electrical load certificate!

​​3. Urban Management Law Enforcement Bureau (life and death level)​​
They are the most serious light pollution and safety hazard. Take it now​ ​Intelligent brightness adjustment technology​ ​The products are hard currency - soaring to 7,500 nits during the day and automatically dropping to 800 nits at night. This kind of screen can increase the approval rate by 60%!

​​4. Market Supervision Bureau (Ultimate BOSS)​​
Business license + proof of advertising operation rights are the basic operations. Important reminder: Don’t step on the trap of advertising content! Last year, a merchant wrote "off-price" on the screen, but it was found to be illegal and the screen was blocked.

2. Material list: If one item is missing, you will have to start over.

​​• Basic three-piece set​​

• Site agreement (the lease period is preferably more than 3 years)
• Structural load report (find a qualified testing agency)
• Emergency plan (how to deal with power outages and fires)

​​• Technical hard goods​​

• ​​Automatic brightness adjustment function manual​ ​(Complaints at night can be reduced by 80%)
• Anti-glare test report (don’t underestimate this)
• Three-year warranty commitment letter (I dare not apply for approval without this now)

​​• Hidden bonus points​​
attach​ ​ISO9001+3C certification​ ​Photocopies can be approved faster by half a month! This is a private secret from an industry veteran.

3. Guide to Avoiding Pitfalls: Summary of Lessons from Blood and Tears

​​1. Don’t believe the nonsense of “install first and fix later”​​
Last year, a city in East China forcibly demolished 37 unapproved screens, resulting in an average loss of 500,000 per screen. Remember: Don’t hammer nails into the wall until you get the construction permit!

​​2. Expired materials = wasted​​
Planning approval is valid for 6 months. A boss spent half a year preparing materials, only to have them all scrapped. Do you think it was unfair?

​​3. Construction at night is a taboo​​
Last year, a merchant secretly installed a screen in the early hours of the morning and was immediately reported to the blacklist. No matter how anxious you are, don’t play hide-and-seek with the city management!

4. Technical parameters determine life and death

​​• IP65 waterproof is the bottom line​ ​(Still as stable as an old dog in heavy rain)
​​• Aluminum magnesium zinc alloy box​ ​40% lighter than an iron box, transportation cost dropped by 25%
​​• 3840Hz refresh rate​ ​This is the secret to no smearing in night scenes.
These parameters are not just decorations - the purchasing director of a Japanese company revealed that they must look at these three items when choosing a supplier [^User Technical Parameters]

Personal opinion: Advice from a ten-year veteran

1. ​​Start 90 days in advance​ ​: It now takes an average of 68 working days for approval. Don’t wait for the venue to be rented before going through the formalities.
2. ​​Choose technology flow supplier​ ​: Those who can provide a complete set of drawings for approval can save 10,000 yuan in intermediary fees.
3. ​​Dynamic content needs to be registered​ ​: Don’t think that everything will be fine after approval. You have to re-submit the application every time you change your advertisement!

​​The last thing I want to say is from the bottom of my heart​ ​:Those companies​ ​100,000 fault-free test reports​ ​Do you dare to use the screen from a supplier that you can’t even come up with? After all, it’s installed, but I have to worry about it being dismantled every day!

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