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Where is the large LED screen of Jiefangbei? Core business district positioning guide saves 70% of pitfall costs

2025-10-15 70


​Standing at the intersection of Jiefangbei, why can’t I find the best advertising space? ​
The average daily traffic of Chongqing Jiefangbei exceeds 850,000, but 80% of visitors miss the LED spots with the most communication value. This article combines the heat map of the business district with spatial movement lines to dismantle the golden coordinates of the six core screens.

Where is the large LED screen of Jiefangbei? Core business district positioning guide saves 70% of pitfall costs

1. Core coordinates of the business district: positioning of three landmark screens

​1. Golden Eagle Fortune Center Giant Screen​

  • ​coordinate point​ ​: Northwest corner of the intersection of Minzu Road and Zou Rong Road
  • ​Technical parameters​ ​: 423.76㎡ viewing area, broadcast all day long from 8:30-22:30
  • ​people flow line​ ​: Opposite the main entrance of the pedestrian street, covering 85% of the subway transfer passenger flow
  • ​Visual advantage​ ​: 30° field of view exceeding similar media, no obstruction within 500 meters in the direction of Minzu Road

​2. Inverted T-shaped screen in commercial building​

  • ​coordinate point​ ​: Building facade on the east side of the middle section of the pedestrian street
  • ​Shape features​ ​: 774.9㎡ eagle spreading its wings, light transmittance over 70%
  • ​data value​ ​: Reaching an average of 1 million consumers every day, with the main customer group aged 20-45 accounting for 63%

​3. Smart Transportation Network​

  • ​Point placement logic​ ​: Set up P3 level information screens every 200 meters along Minquan Road
  • ​Functional combination​ ​: Real-time navigation + commercial advertising + emergency broadcast three-in-one
  • ​Efficiency improvement plan​ ​: Promote breakfast discounts during morning peak hours, guide parking lot diversion during evening peak hours

2. Traffic password analysis: dual empowerment of space and technology

​1. Golden intersection of pedestrian and vehicle flow​

  • ​Huangxing Road Pedestrian Street Entrance Screen​ ​: 1168㎡ curved screen to handle 1.5 million+ daily traffic
  • ​three-dimensional communication strategy​​:
    ▸ 3-meter perspective from the ground: main vision of catering brands
    ▸ 10-meter aerial perspective: luxury dynamic showcase
    ▸ 30 meters away: city image promotional video

​2. Naked-eye 3D technology layout​

  • ​Equipment requirements​ ​: P4 or below dot pitch + 8K resolution
  • ​content production​​:
    • Visual depth needs to be >8 meters
    • Dynamic element moving speed ≤0.2m/second
    • Increase main color saturation by 15%-20%

​3. Light and shadow rhythm control​

  • ​Brightness adjustment​ ​: Automatically reduces to 30% of daytime value at night
  • ​Play frequency​ ​: A single 15-second advertisement is cycled 120 times a day
  • ​Scene adaptation​​:
    time periodRecommended content types
    9:00-11:00Financial services
    12:00-14:00Catering promotion information
    18:00-21:00Cultural tourism project promotion

3. Guide to avoid pitfalls: 90% of companies ignore site selection details

​1. Spatial perspective verification​

  • ​Viewing angle calculation​ ​: Use a mobile phone’s wide-angle lens to simulate the human eye’s field of view to ensure that core information is within the 15° viewing cone.
  • ​Blind spot detection​ ​: Use CAD drawings to mark areas blocked by surrounding buildings

​2. Technical acceptance criteria​

  • ​Basic indicators​ ​: Refresh rate ≥1920Hz, brightness fluctuation <5%
  • ​Protection level​ ​: Outdoor screens must reach IP65 dustproof and waterproof
  • ​Failure plan​ ​:Dual power supply redundancy + modular quick replacement design

​3. Digital assessment tools​

  • ​Heat map analysis​ ​: Comparing the traffic trajectories of Baidu, AutoNavi and Tencent platforms
  • ​Reach rate calculation​​:
    (Flow of people within visible distance × average gaze duration) ÷ total exposure duration
  • ​Conversion tracking​ ​:Join operators for WiFi probe data matching

The data shows,​ ​LED screen using intelligent brightness adjustment technology can reduce energy consumption by 42% at night​ ​. It is recommended to give priority to equipment that supports 5G signal backhaul. The fault response speed of this type of screen is 2.3 times faster than that of traditional equipment, and the annual maintenance cost is reduced by 37%.

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