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Analysis of global sales of LED displays, grasp all three major market opportunities

2025-10-09 72

Do you bosses often have headaches?——​ ​Where can you sell LED screens that cost a lot of money to make the most money? ​ ​ Today we will spread out the world map and teach you step by step how to find the market gold mine. Let me pour some cold water on you first: Now is not an era where you can just hang up an "Exit" sign and make money. You have to learn to use a telescope to see trends and a microscope to find gaps.


1. Traditional markets are as stable as old dogs, while Japan, South Korea and Southeast Asia are still cash cows.

​Data doesn’t lie​ ​: In 2024, my country's LED display exports will exceed 10.4 billion yuan, of which the Japanese, Korean and Southeast Asian markets will contribute 5.549 billion yuan. Why are these mature markets still so popular?

Analysis of global sales of LED displays, grasp all three major market opportunities

​Three rules of survival​​:

  • ​Quality speaks​ ​: There are 3 million people in Tokyo’s Ginza business district every day, and the display screen has to withstand typhoon and rain + 24 hours a day.
  • ​Scene adaptation​ ​: The transmittance of transparent window screens in Myeongdong, Seoul, must be >85%, and must have a smart anti-peep mode.
  • ​Service is king​ ​: Rental screens in Osaka shopping malls require 2 hours to respond to troubleshooting

(Knocking on the blackboard) For example: a video wall with 86% light transmittance was installed in Orchard Road, Singapore, and the customer flow of the store doubled directly in the month——​ ​Mature markets don’t want bargains, but solutions that create value.​​。


2. Emerging markets are full of gold, and the Middle East, Africa and Latin America are exploding

Even though it only accounts for 315 million yuan now, the 30% annual growth rate of the African market is no joke. Last year, two large outdoor screens were installed in a Lagos shopping mall, and the rents of surrounding shops immediately increased by 40%.

​Essential skills package for the Nuggets​​:

Regional characteristicsproduct requirementsA Guide to Avoiding Pitfalls
Middle Eastern tycoon circleAn 8000nit screen that can be used for desert sunbathingBeware of logistics disruption during Ramadan
African upstart areaWide-bandwidth power supply resistant to voltage instabilityBe wary of cash on delivery middlemen
Latin American internet celebrity beltFloor tile screen with Spanish/Portuguese operating systemThree sets of customs clearance documents are required

(Slaps thigh) Here’s the key point:​ ​During the Dubai Shopping Festival, the price of a guide screen with AR navigation function can be increased by 30% without any haggling.​ ​——Emerging markets love this kind of technology.


3. Technology-driven market, hiding tens of billions of invisible cakes

The most popular virtual shooting studio in the past two years has more than 2,000 openings worldwide. Don’t just focus on outdoor advertising, these professional fields are the real blue ocean:

​High-end player tickets​​:

  • ​Film and television industry​ ​: The display is required to support 12bit color depth + 3840Hz refresh rate
  • ​E-sports capital​ ​: Millisecond response + ambient light adaptation is the basic threshold
  • ​Smart transportation​ ​: Must pass -40℃~85℃ extreme temperature test

There is a little trivia:​ ​The three-year maintenance cost of a dynamic navigation screen at a Norwegian airport is higher than the purchase price​ ​——What does this mean? The after-service market is the secret to continuing to make money.


Personal opinion: We have to play this way in the next five years

Stop following the trend and crowd into the Red Sea market, you have to learn​ ​Use technology to dig moats and use services to build toll stations​ ​. A Brazilian customer I recently contacted asked for a solar-powered outdoor screen - this shows that green energy saving has become a hard target. What's even more amazing is that Thai customers require that the display screen can display TikTok live data simultaneously, which shows that​ ​Hardware + data service package sales are the new trend​​。

Finally, I would like to say something that comes from my heart: Doing foreign trade now is like eating Chongqing hot pot. Looking at the pot full of red oil, you can’t tell which piece is the tripe. But as long as you have it in your hand​ ​Three magic weapons—competitive products, localized teams, and rapid response mechanisms​ ​, no matter how the market changes, you can still fish out real money from the Red Sea.

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