Walking on the commercial street, you can always see those cool advertising screens. Are you also curious where these giants are hiding? Last week, I passed by a newly built shopping center and saw workers lifting a three-story screen. Only then did I realize that these display devices were so close to our lives. To be honest, finding this type of display is like playing a treasure hunt game, and you have to master a few key clues.

​​The first stop: the golden position at the intersection​​
This type of screen can be seen at the corners of almost all city main roads. Here's a cold knowledge——​ ​4.5 meters from the ground​ ​It is the best installation height, which does not affect the driving sight and can ensure clear visibility 200 meters away. A shopping mall installed a P4-specific curved screen at the intersection last year. In three months, the rents of surrounding shops increased by 22%. This is the power of the golden point.

​​The transformation of the mall facade​​
Eight out of ten newly built commercial complexes will integrate LED screens into the building appearance. Remember this rule:

• Glass curtain wall construction​ ​Transparent LED screen​ ​(The permeability remains above 80%)
• First choice for stone facade​ ​Naked 3D screen​ ​(It must bring a 3840Hz refresh rate to prevent dizziness)
• Must-fitting surface shape​ ​Flexible module​ ​(The bending radius can reach R800mm)

Last year, a landmark building did a trick - making the screen into a style of open and closed blinds, and being a sun visor on sunny days, and turning it into an advertising screen at night. I gave this idea full mark.

​​The Secret of Stadium Fences​​
Have you ever noticed the auditorium fence when watching football games? Those railings with dynamic advertisements are actually​ ​Strip LED screen​ ​. This type of equipment has three major hard indicators:

1. ​​IP65 protection level​ ​(Be careful of heavy rain and can withstand hail)
2. ​​8000cd/m² peak brightness​ ​(It's still clear under the sun)
3. ​​Quick disassembly structure​ ​(It will be restored to its original state the next day of the concert)

A football stadium has used this magical operation: the fence screen behind the bench is made into a touch-controlled manner, so that fans can view player data in real time, and this interactive design directly doubles the sales of season tickets.

Suddenly I thought of a key question: Will these large screens be light-polluted at night? I have really seen a case of a car crash - the screen opposite a residential area is not installed​ ​Light sensing adjustment system​ ​The brightness was still full in the middle of the night, and I was complained that I had to shut down the phone forcibly. Now the new devices are equipped with intelligent dimming, which can be automatically adjusted according to the ambient brightness. For example, 800cd/m² is enough for indoor use, and 5000cd/m² is enough for outdoor use.

Speaking of maintenance costs, here is a comparison table:

Have you seen the trick? Although the initial investment is high, it is more cost-effective in the long run. Especially now popular​ ​Total Yin energy-saving technology​ ​, can save 40% of electricity bills and the brightness is more even.

Recently, a friend asked: What process does it take to install a screen at the door of your store? I'm going to knock on the blackboard here - check the local area first​ ​Outdoor advertising settings management methods​ ​Don’t be like the unlucky hot pot restaurant owner. After installing it, I found that 17 additional approvals were required. Three key points:

1. The screen body must not be less than 50 meters away from the residential windows
2. Playback time is controlled from 7:00-22:00
3. Dynamic screen switching interval ≥5 seconds

The editor finally nagged: Now even bus stop signs have started to use LED screens. Two days ago, I saw a smart stop sign with temperature detection function, which can not only broadcast advertisements but also measure body temperature. If I were asked to choose the installation location, I would definitely choose the corner of the exterior wall of the commercial square, which could not only cover the area with the largest flow of people, but also allow passers-by from all angles to see clearly. But remember to bring​ ​7×24 hours remote monitoring​ ​The supplier, don’t worry about the screen problems in the middle of the night.

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