​​"Why did some people apply for the same door LED screen, but some people have not approved it for half a year? "​ ​ This problem plagues 72% of physical store owners. Last year, a restaurant owner was returned for missing a document and missed the peak season of the Spring Festival. Today, he used 8 years of industry experience to dismantle the core logic of the LED display reporting on the door.

1. Demand confirmation: 80% of the approval blockages are due to positioning deviations

​​Core contradiction​ ​: Many store owners cannot tell the difference between advertising screens and signature screens. Data shows that more than 35% of merchants are required to re-declare due to concept confusion.
​​Identification standards​​：

• ​​Advertising screen​ ​: Display third-party commercial information, a full set of qualifications (such as advertising business license)
• ​​Signature screen​ ​: Only display your own LOGO/business hours, simplifying the process by 50%

​​Avoiding cases​ ​: A chain of convenience stores mistakenly played a brand promotional video as an advertisement and was asked by the urban management to pay a 36,000 yuan advertising management fee.

2. Material list: 6 "passes that must be collected"

According to the latest policy requirements (refer to the 2025 Shenzhen Special Zone Outdoor Advertising Regulations), these materials are indispensable:

1. ​​Subject qualifications​ ​: Copy of business license + copy of legal person ID card (note the validity period)
2. ​​Space rights confirmation​​：
   • Owned property rights: copy of real estate certificate + house safety appraisal report
   • Lease site: lease contract with a lease period of ≥3 years + owner's consent letter
3. ​​Technical Documents​​：
   • Structural load calculation book (needed to be stamped)
   • Brightness adjustment scheme (night time ≤300cd/㎡)
4. ​​Design drawings​ ​: Including installation position map/result picture/circuit map (scale bar 1:50)
5. ​​Safety Commitment​ ​: Lightning protection inspection report + annual maintenance agreement
6. ​​Special proof​​：

   Scene Type	Extra Materials
   Historical buildings	Approval Opinion for Cultural Insurance Unit
   Both sides of the main road	Traffic Impact Assessment Report
   High-rise buildings	Wind pressure test certificate (≥8)

​​Special reminder​ ​: Due to the failure to submit anti-glare design instructions, the approval time has been extended from the estimated 20 days to 67 days.

3. The entire reporting process: The errand run order of 5 departments cannot be messed up

​​Golden Roadmap​ ​(Taking first-tier cities as an example):

1. ​​Street preliminary review​ ​(3 working days):
   • Get the "Outdoor Signboard Setting Application Form"
   • Obtain electronic code in the jurisdiction (must have the following process)
2. ​​Inspection by the Planning Bureau​ ​(5-7 working days):
   • Focus on reviewing the ratio of screen size to building facade (recommended ≤30%)
   • Obtain the approval letter for spatial coordinate positioning
3. ​​Urban Management Bureau filing​ ​(10 working days):
   • Installation location required on-site inspection
   • Simultaneous processing of night lighting control agreement
4. ​​Market Supervision Bureau​ ​(3 working days):
   • Pre-review of advertising content (absolute language is disabled)
   • Receive the electronic identification code (displayed in the lower right corner of the screen)
5. ​​Emergency Management Bureau​ ​(2 working days):
   • Fire safety filing (evacuation passage reserved ≥1.2 meters)
   • Obtain "Outdoor Electronic Equipment Safety Certification"

​​Acceleration tips​​：

• Make an appointment in advance for the "multi-department joint review" channel, and the overall timeliness is shortened by 40%
• Select a CNAS-qualified testing agency, and the universality of reports will be increased by 90%.

4. Three fatal misunderstandings: This money really cannot be saved

A typical case that I have recently helped customers deal with: I used a fake report to save 800 yuan in testing fees, and was eventually included in the integrity blacklist, and applying for outdoor advertising is prohibited within three years. Don't step on these pitfalls:

​​1. Material fraud​​：

• Forged structure calculation book, fine amount = screen body cost × 200%
• Borrowing other people's qualifications will face a maximum penalty of RMB 100,000

​​2. Secretly modify parameters​​：

​​3. Ignore annual review​​：

• Failure to submit the "Annual Safety Assessment" on time will generate a 0.5% late payment fee every day
• Overdue deadline exceeds 60 days, the equipment number will be automatically cancelled

5. Future trend: Electronic reporting is changing the rules

Now Beijing, Shanghai, Guangzhou and Shenzhen have piloted the "one-code service" system, uploading materials online + AR real-life verification, and obtaining a certificate as fast as 3 days. But be aware:

• Electronic drawings need to be drawn using AutoCAD 2023 or above
• Panoramic photos must include 200 meters of street views around the surrounding area
• Apply for an electronic ID card (eID) simultaneously, and the online signature is valid

​​Industry Observation​ ​: Starting from 2025, the approval rate of LED screens with intelligent brightness adjustment function will be 68% higher than that of traditional screens. Choosing a device with ambient light sensing will be a new shortcut to passing the review quickly.

(Number of words in this article: 1723 words)

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