Alas, do you always see those dazzling advertising screens in the business district recently? In the same location, why do some screens look like mosaics, while others are as clear as 8K movies? ​ ​What kind of LED advertising screen is really good? ​ ​ Today, let’s talk about something real and teach you how to see through the tricks!

1. The brighter the advertising screen, the better! These parameters are deadly

(The old drivers are overturning at these points)

​​1. Refresh rate ≥1920Hz is a hard threshold​​
Do you know why some screen videos will have ripples? It's like taking photos of the blades of the electric fan with your mobile phone. If you have screens below this number, posting TikTok advertisements will definitely fail! Last year, a milk tea shop suffered this loss - the opening promotional video was shot and the screen was full of ripples, and netizens made a ghost video and went viral...

​​2. The brightness will change your face"​​

• Outdoor screen 4000cd/m² starts off, but it must be intelligently adjusted
• The most comfortable interior screen 800-1200cd/m²
  To give a real case: A business district in Shenzhen has installed an advertising screen that can automatically sense light. The brightness is full at noon and attracts passers-by. It automatically drops to 30% at 10 o'clock in the evening, saving 42,000 kilowatt-hours a year. The money saved in electricity bills is enough to buy two new screens!

​​3. There is a big pit hidden in the protection level​​
IP65 is the minimum requirement! What's the meaning? It is just that it can withstand direct injection of fire water guns. The most outrageous scene of overturning that I have ever seen - a shopping mall opened heavy rain on the day of opening, and the newly installed screen directly staged a "water curtain cave", and the maintenance fee is even more expensive than the screen!

2. Is the manufacturer reliable? Look at these 3 dead holes

(Secrets for factory inspection that experts know)

​​Fatal point 1: The monthly production capacity exceeds 10,000 square meters is a watershed​​
Guess what? A factory with a monthly output of more than 10,000 square meters is able to stabilize the failure rate of the factory with a 68% lower than that of small workshops! Why? The assembly line is full of robotic arms welding lamp beads, which is much more accurate than manual.

​​Fatal point 2: 24-hour technical response is not a gimmick​​
Let me tell you a real story: On the eve of Double Eleven last year, the advertising screen of an e-commerce park in Hangzhou suddenly turned black. Fortunately, the partner manufacturer guided the replacement of the power module at 3 a.m. and repaired it before the morning rush hour, saving tens of millions of promotional traffic.

​​Fatal point 3: International certification is not a decoration​​
CE and CCC are not just labeled! Some factory did not conduct lightning protection certification in order to save money, but the three screens were broken by lightning during the rainy season, and the insurance did not pay compensation - do you think it is wronged?

3. Secret weapon for double advertising effect

(90% of people don’t know about hidden gameplay)

​​How to play 1: Play with transparent screen​​
What is the concept of 86% transmissivity? It’s like broadcasting advertisements directly on the window glass! A cosmetics store in South Korea has made this happen - it is an ordinary glass window during the day, and it is instantly turned into an AR makeup test mirror at night, and the customer flow triples directly!

​​How to play 2: The curved screen can fully understand the golden perspective​​
The P4-pitched curved screen is now very popular! There is a 270-degree circular screen on the commercial street in Singapore. No matter which angle pedestrians look at it, they are in the C-position perspective, and the advertising click rate is 47% higher than that of ordinary screens.

​​How to play 3: Floor tiles screen detonate interaction​​
The most amazing thing is to spread the LED screen on the floor! A trendy brand store has laid a sensing floor tiles screen in the fitting room passage, and customers will pop up their outfit suggestions when they step on it, and the sales rate soared by 82%!

Personal opinion time:

After working in this industry for more than ten years, I found that buying advertising screens now is like finding a partner - just looking at the appearance is not enough, but also looking at the "family background"! Why can those large factories with monthly production capacity exceed 10,000 square meters win the Tokyo Olympic venue project? People think about everything from shock-proof design to anti-glare coating.

Recently, there is a special trend: more and more businesses are starting to "talking screens". Just like the advertising screen in a business district in Seoul, it can recommend products based on facial recognition. This is not a display screen, it is clearly a 24-hour online smart sales!

After all, where is the best LED advertising screen? The key is to find partners who understand both technology and scenarios. When purchasing next time, you might as well ask: "In addition to selling screens, how much customer unit price can you help me increase? " It is guaranteed to be able to screen out a bunch of two dealers!

Remember, a good screen is like a good knife - the chef uses it to cut vegetables, and the general uses it to kill the enemy. ​ ​Is your advertising screen a kitchen knife or a dragon slaying knife? It depends on whether you will choose! ​ ​(over)

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