Hey friend! Have you just bought an LED display and wanted to promote it but can't figure out the way? Or are you thinking about how to sell your products to all over the world? Don't worry! Today we will break it apart and crush it, let's talk​ ​What are the channels for LED display promotion​​, I guarantee you will slap your thighs after listening: "So you can still play like this! "

1. Online promotion: The golden rule of taking orders while lying down

First of all, you have to understand, now​​Online traffic is a big player​​. For example, a technology company in Shenzhen won over 60% of the orders in Japan and South Korea last year by relying on cross-border e-commerce platforms alone. How to do it specifically? Give you the key points:

• ​​Cross-border e-commerce platform​​: Directly joining large platforms such as Amazon and Alibaba International Stations. Backstage data shows that the monthly search volume of LED advertising screen categories has increased by more than 30%. Remember to optimize keywords, such as precise words like "Outdoor Waterproof P3 Display"
• ​​Social media grass planting​​: Posting real-life videos of product shots on Facebook and LinkedIn. Someone relied on posting short videos on installation and debugging, and gained 50,000 fans in three months.+
• ​​Content Marketing​​: Write some articles like "Led Screen Installation and Pit Avoidance Guide". One manufacturer has tripled the official website traffic with this trick.

But be careful, online promotion​​Don't just spend money on advertising​​! A Shenzhen company tried to invest in keyword advertisements on Google, but found that those with high click-through rates were words such as "repair" and "fault". Later, it was changed to "energy-saving and power-saving display" to increase the conversion rate.

2. Offline promotion: a visible and tangible show

Although it is the Internet age,​​Physical display remains key​​. Let me tell you a real story: a company attended the exhibition with a curved transparent LED screen, and was ordered by a Dubai customer on the spot. Three killer moves for offline promotion:

• ​​Industry Exhibition​​: There are many companies with on-site transaction volumes exceeding 10 million in professional occasions like the German LightBuilding Exhibition last year
• ​​Physical sample room​​: A experience hall was set up in Shenzhen Science and Technology Park, and the data showed that the transaction rate increased by 47% after the customer visit
• ​​Agent local recommendation​​: Focus on developing local agents in Southeast Asia, and some companies use this trick to open 30 urban outlets in three months

Here is a trick to remind you: Don’t think that offline is just a stall! A company put an LED interactive floor tiles screen in the mall, but it was broken twice in three days because there was no safety fence installed. So,​ ​Scenario display​​That's the kingly way.

3. Industry customization: Promotional secrets for precise crackdowns

LED screen​​Different industries have different needs​​! For example, what a stadium needs is waterproof and fall resistance, and shopping mall windows pursue transparency and beauty. Share a few practical cases:

• ​​Commercial advertising field​​: A 612㎡ large screen was invested in the Shenzhen Vientiane City Business District, with an average daily exposure of more than 500,000 people.
• ​​Stage rental market​​: Developing rapid disassembly and assembly of boxes, a team relies on this advantage to win orders for 20+ music festivals
• ​​Smart City Project​​: It was used as a traffic guidance screen for a Southeast Asian city, and then won a government order of 30 screens.

The key point is here! Customized industry​ ​Don't just cut prices​​. A company quoted the stadium by 15% lower than its peers, but the customer suspected that the quality was not good. Later it was changed to "five-year warranty + free inspection" service, and the transaction rate immediately soared.

4. Data-driven: Make the promotion effect visible to the naked eye

Promotion now​​Can't you see the data​​. Teach you three ways to play data:

1. ​​Install the heat map​​: Through the customer distribution map, it was found that 60% of the consultations in East China came from commercial complexes
2. ​​Conversion funnel analysis​​: I found that most of the visitors on the official website were lost on the "Technical Parameters" page, so I quickly added a 3D product demonstration video
3. ​​Competitive Product Monitoring​​: Use crawlers to grab the prices of similar products and dynamically adjust the quotation strategy

There is a classic case: a company found through data analysis that what customers care about most is not the price but​​Brightness adaptive function​​, and later, the publicity focus shifted to "smart dimming technology", and the inquiry volume increased by 120% within three months.

5. Personal opinion: Xiaobai’s guide to avoid pits

I have been in this industry for five or six years and have seen too many people rush into traps. A few heartfelt words:

• ​​Don't blindly pursue big screens​​! Some customers insisted on installing an 800㎡ outdoor screen, but the maintenance cost was too high and it was dismantled in two years.
• ​​Technical parameters are not included in water​​! I have seen a 1920Hz refresh rate as 3800Hz, but the customer found out that he lost a million orders directly.
• ​​After-sales service is the lifeblood​​! 24-hour response is not a slogan, but a company is really asked to pay for being 2 hours late.

I've discovered a new trend recently——​​LED screen + AI interaction​​. For example, the smart fitting mirror in the mall can automatically recommend outfits in front of the customer station. This new way of playing with fusion technology is definitely worth paying attention to.

I suddenly remembered something when I wrote this. Last year, they helped promote their friends' companies and developed them independently​ ​Low bright high gray technology​​It's obviously awesome, but it only tells customers that "the picture is clearer." Later it was changed to "a display that can be seen clearly on cloudy days", and the orders were doubled directly. Look,​ ​Speak with others​​How important!

I hope these practical things can help you avoid detours. Remember, there is no standard answer for LED screen promotion, the key is​ ​Find your own advantages + find out the pain points of customers​​. Just like choosing a hero when playing games, you have to figure out whether you are output or auxiliary first, right?

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