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What should I do if the brightness of the shopping mall advertising screen is not enough? The ultimate guide to purchasing adjustable LED screens

2025-06-30 200

Does your advertising screen turn into a "blind man" at noon? Is it always complained that I can’t see clearly if I spend a lot of money? 90% of newbies in purchasing have stepped on this embarrassment. Today we will break it apart and talk about how to choose​ ​Intelligent brightness adjustment​​advertising artifact.

商场广告屏亮度不够怎么办?可调节LED屏选购终极避坑指南

1. The secret weapon for brightness adjustment

​Low bright high gray technology​​This is the real kung fu! Many screens on the market are dazzling during the day and dazzling at night. The key is that the technology does not meet the standards. A truly adjustable screen must do:

  • ​800-7500cd/m² wide dimming​​: You can see the picture clearly when the sun is in direct noon
  • ​1920Hz high refresh rate​​: There will be no water ripples when shooting promotional videos
  • ​Ambient light sensing module​​: Automatically drop brightness on cloudy days to save 30% of electricity

There is a pit here to note: Some merchants claim to be "adjustable" actually adjust manually, and they have to focus on weather changes to adjust parameters. A true smart screen should be like a mobile phone screen​ ​Automatically adapt to light changes​​。


2. Scenario-based purchasing formula

Don't be deviated by sales rhetoric, remember this universal formula:

场地类型 × 观看距离 × 内容形式 = 正确选择

Take a chestnut:

  • ​Pedestrian street window​​:select​​Transmission rate 86%+​​Transparent screen, when glass turns into screen during the day
  • ​Stadium fence​​:want​​IP65 protection +7500cd peak brightness​​, work as usual on rainy days
  • ​Stage floor tiles screen​​: Must bring​​Anti-glare coating​​, the actor step on it and does not reflect

Suddenly I thought of a question: What should I do if the curved walls of the shopping mall atrium? This is needed​ ​Flexible aluminum magnesium zinc box​​, can be used to form any arc of 15°-270°, 60% lighter than traditional iron boxes


3. Comparison chart of procurement channels

Take three minutes to check this comparison table and you can avoid detours for half a year:

Channel TypePrice moistureWarranty TrapHide costs
Second-hand marketUp to 30% offNo after-sales serviceMoving fee + modification fee
E-commerce platform30% off priceOnly 1 year of insuranceInstallation fee + debugging fee
Source manufacturerTransparent quote5-year warrantyIncluding design fee
Subcontracting by the engineerPrice increase of 40%pass the buckAnnual maintenance fee

Last week, a bloody and tears case: A chain store bought 20 screens on an e-commerce platform, but when it was installed, it was found that the interface was incompatible, and it cost 30,000 yuan more to change the line just


4. Three tests must be done for acceptance

Don’t regret it after installing it. Remember these three tricks when on-site acceptance:

  1. ​Noon 12 light brightness test​​: Use mobile phone metering software, the value must be ≥5000lux
  2. ​Torrential rain simulation test​​: Use a watering can to soak for half an hour to check whether water is in the heat dissipation hole
  3. ​Seven-day continuous pressure test​​: Play 144 hours of continuous video, observe whether there is a color block offset

There is a cold knowledge: a really good screen will be dark black when it is turned off, and a poor screen will turn gray and white. This is a sign of poor sealing of lamp beads


5. Maintenance cost actuarial table

Do you think it's over after buying it? These invisible expenses are deadly:

  • ​Electricity bill​​: The 10㎡ screen is turned on for 12 hours a day, the ordinary screen consumes 900 degrees of electricity per month, and the intelligent adjustment screen is only 600 degrees
  • ​repair​​: The traditional screen has a module changed once every 2 years, and the common driving technology can be used for more than 5 years.
  • ​Content update​​: Screen with wireless control system, can save 90% of labor costs when modifying content

Recently, there is a trend that is very popular: the advertising screen turns into a data board, and after being connected to the customer flow statistics system, a clothing store passes​​Smart screen + AI analysis​​Increased the entry rate by 45%


Editor's opinion: Don't believe in the nonsense of "imported chips". Now domestic packaging technology is no longer inferior to foreign countries. The key is to find​ ​Full process quality inspection​​and​​24-hour response​​The supplier, after all, the advertising screen is shut down for one hour, and the loss may be more than one screen of money.

for more product information and pricing, please contact us .

Shenzhen New Screen Display Technology Co.Ltd