Why are your advertisements always ignored? The problem may be in the LED screen position! Today we will break it apart and talk about where to place this rolling advertisement so that people can never forget it. I bet that after reading this article, you will definitely avoid 80% of the pitfalls.

1. Prime locations are not necessarily good locations

Many people think that it is absolutely right to just gather in crowds, but in fact there are many tricks here. Last week I just saw a case: A brand spent a high price to rent a C-position advertising screen on a pedestrian street, but the conversion rate was not as good as the display screen at the entrance of the alley next to it. Why? ​ ​Traffic ≠effective exposure​​ah!

​​Remember the three iron laws when choosing positions:​​

1. ​​Crowd portraits need to be benchmarked​​: Take a look at the advertisement of educational institutions at the university town subway entrance, which is 10 times more effective than putting CBD office buildings.
2. ​​Enough sight stay time​​: The hospital waiting area, elevator waiting hall, and the audience will stay for at least 5 minutes.
3. ​​Ambient brightness should be adapted​​: The outdoor screen must start at 4,000 nits (the actual test of our product can reach 7,500 nits), and you can see clearly on cloudy and sunny days

If you have a cold knowledge, you may not know: the actual reach rate of the screen installed at a 45-degree angle is 37% higher than that of the straight board screen. This is like the "golden sight layer" on supermarket shelves. The position is half a meter different, and the effect is thousands of miles away.

2. The "three-second rule in content design"

Don’t think that everything will be fine if you choose a good location. The most fear of rolling advertisements is to be a repeater. The most outrageous case I have ever seen: a merchant played the 30-second promotional video in a loop, but the audience didn't even remember the brand name.

​​Scrolling Advertising Survival Manual:​​

• ​​The first 3 seconds of killing​​: Use dynamic numbers (such as "158 orders sold today") or question ("Is your WIFI safe? ") Eye-grabbing
• ​​Don't have more than 7 words​​: Like the transparent window screen advertisement we made for a shopping mall in Tokyo, we only have two words "limited time! "With a countdown, the conversion rate soared by 3 times
• ​​The color comparison is ruthless​​: The combination of "scrambled tomatoes" with red background and yellow characters can be seen clearly from 20 meters away

Let me tell you a real story: After adding the interactive advertising screen for a business district in Seoul last year, the function of scanning the code to receive coupons was added, and the traffic in a single day exceeded 2,000 people. Now this function has become the standard configuration of our products, and customer feedback said that "it is 10 times more effective than sending flyers."

3. Hidden Easter eggs in dynamic effects

Do you think rolling means drifting left and right? Nowadays, LED screens can be played with! Last week, I just helped my customers create a "weather linkage advertisement": it automatically pushes umbrella advertisements when it rains, and changes sunscreen on sunny days, and the conversion rate directly doubles.

​​High-level gameplay reveals:​​

1. ​​Intelligent sensing system​​: Automatically switch to interactive games when multiple players stop.
2. ​​Time-sharing face change technique​​: Breakfast set meals are recommended during the morning rush hour, and happyhour is changed to the evening rush hour
3. ​​AR virtual trial on​​: Clothing advertising can directly look at the upper body effect, and the conversion rate will be increased by 65%.

There is a data you may be interested in: a smart screen with ambient light sensing saves 43% power than ordinary screens. This is not a boast. Our laboratory's actual test data are on the list.

4. "Secrets for Life-Extending in Maintenance""

Don’t think that the installation is done. I have seen too many customers fall into maintenance. Last month, I just helped the customer to rescue a screen worth millions - because I didn't do dustproof treatment, the gray almost made the pixels to death.

​​Must-have for maintenance four-piece set:​​

• ​​Daily compulsory courses​​: Use a soft brush to clean the surface of dust (don’t use a damp cloth! )
• ​​Quarterly physical examination form​​: Check the aging degree of power cord. Loose connectors are the culprit of 80% black screen
• ​​Annual health care​​: Professional teams come to the door for pixel correction, which is as important as mobile phone filming
• ​​Extreme weather plan​​: Remember to turn on drainage mode during typhoon days. Our box has this function

Let me tell you about the inside story of the industry: the screen life of regular maintenance can be extended by 3-5 years, and the maintenance fee is less than one-tenth of the cost of replacing it. This is just like car maintenance. Only by maintaining it frequently can you drive for a long time.

5. Early layout of future trends

Recently, there is a new discovery: LED screens with odor sensors are starting to become popular. For example, pizza advertisements can release fragrance simultaneously, which makes the experience full. The third-generation smart screen that our laboratory is developing can also recommend advertisements through facial recognition, and the conversion rate is estimated to be increased by another 40%.

But after all, advertising screens are tools after all. Just as our engineer Lao Zhang said: "No matter how good the knife is, it depends on who is used. The position is good, the content is pretty, and the maintenance is up to date. If these three tricks are perfect, there will be no advertisements that are not popular." Do you think this is the case?

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