Recently, when I watch short videos, I always see the kind of "animations suspended on the glass" in shopping malls. Are you also thinking: Where are these high-tech transparent LED displays hidden in the shop windows on Qinglong Street and in the hotel lobbies? Today we are going to talk about this new thing that makes newbies curious and confused.

Let’s first talk about what a transparent LED display is. This thing is like adding a layer of magic to ordinary glass - it can transmit light like ordinary glass and play high-definition videos. I have personally seen the atrium of a shopping mall. The entire 6-meter-high glass curtain wall is showing a fashion show. When you get closer, you can clearly see the merchandise display inside the mall. This kind of​ ​"A screen with a view"​ ​, has now become a secret weapon for many stores to attract customers.

So the question is, where in Qinglong might this kind of equipment be used? According to industry observations, there are mainly three types of scenarios:

1. Shopping mall windows: display goods normally during the day and transform into advertising screens at night
2. Hotel banquet hall: it is a romantic background during weddings, and it is usually a transparent glass wall
3. Technology Exhibition Hall: Can be used as a partition and to play product demonstrations

Some friends may want to ask: "Will this kind of screen be very delicate?" Can it be used on rainy days? "In fact, most mainstream products now have IP65 protection level. Simply put, they are not afraid of being exposed to rain. Last week I saw in a brand experience store that the staff directly washed the surface of the screen with a water gun, and the picture was still played normally. It was quite cool to see the water droplets flowing down the glass.

Regarding the price issue that everyone is most concerned about, here is the key point: the quotation of transparent LED screens mainly depends on three parameters:

• Pixel pitch (the smaller the value of P, the more expensive it is)
• Transparency rate (86% is considered a high-end level in the industry)
• Brightness adjustment range (more expensive ones that can be used indoors and outdoors)

For example, a model with the same size screen that is non-reflective during the day and non-dazzling at night may be about 30% more expensive than the ordinary model. However, many manufacturers now support on-demand customization, such as only installing screens in a partial area in the middle of the window, which can reduce costs a lot.

The most common pitfall for novices is to ignore the installation environment. Last month, the owner of a milk tea shop complained to me that the screen he installed always had reflections in the afternoon. It was later discovered that it was an orientation problem. Here is a reminder for everyone:
① For western exposure, choose an anti-glare model
② It is recommended to use tempered glass protective layer in areas with high traffic volume.
③ For frequently touched areas, choose anti-fingerprint coatings

When it comes to maintenance, don't believe the "install it and forget about it" nonsense. A good screen should do the following:
√ Automatic brightness adjustment every day
√ Dust cleaning once a month
√ Check power lines quarterly
Experienced masters told me that as long as you do these three things, it will not be a problem for five or six years.

There is an interesting phenomenon recently: many stores have begun to play tricks on transparent screens. There is a clothing store that uses the screen as a fitting mirror. When customers choose clothes, the mirror simultaneously displays outfit suggestions. There are also hot pot restaurants that have installed interactive screens in the waiting area so that customers can play fruit-cutting games through the glass. These innovative uses are expected to appear in Qinglong soon.

The editor thinks that if you want to find transparent LED screens, you don’t need to wander around the streets. You should focus on newly opened commercial complexes and brand flagship stores. If you really want to install a set for your own store, it is recommended to think about three questions first: What type of customers do you mainly want to attract? How many hours should the screen be on every day? Do you want the budget to be all in place at once or to upgrade gradually? After thinking through these issues, and then communicating with the manufacturer about the plan, you can be sure to avoid a lot of detours.

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