Have you noticed? Some pharmacies clearly have eye-catching signboards hanging in front of them, but customers just walk by in a hurry. ； Some community pharmacies clearly posted discount information, but they didn’t pay attention at all. At this time, it would be great if there was a display screen that could "speak"! But here comes the question - where should the LED display in the pharmacy be installed? Which specifications are reliable to choose? Today we will talk about something practical and teach newbies step by step to avoid those "pits".

​​Why do pharmacies have to use LED screens? ​ ​
To put it bluntly, this is a "battle for attention." Ordinary printed posters can be updated up to twice a day, but the LED screen can change the content at any time. For example, there is a promotion for elderly calcium tablets in the morning, a vitamin package for office workers at noon, and a reminder for members to redeem points in the evening. What's even more amazing is that the screen brightness automatically increases by 20% on rainy days, and it won't be difficult to see under the bright sun without reflection - this kind of flexibility is simply not possible with traditional billboards.

​​The installation location directly determines the effect​​
The most outrageous case I have ever seen: A drugstore installed a 2-meter-high screen on the 3-meter-high door, so customers had to look up to see it. The correct operation should be:

1. ​​Inside the window glass​ ​: Using a transparent screen with a permeability of over 85%, it does not affect lighting and can broadcast health knowledge (suitable for community pharmacies)
2. ​​The wall behind the cashier​ ​: Installed with P3 or below high-definition screen recycling drug instructions (commonly used in chain pharmacies)
3. ​​Pillar or corner​ ​: Curved screen solves the problem of blind spots in sight (a must for shopping malls and pharmacies)
   There is real data: a screen installed at a position parallel to the customer's line of sight (1.5-1.8 meters high) has a 37% higher store conversion rate than a screen installed at a high position.

​​Three major pitfalls for newbies in purchasing​​
Don’t be fooled by sales! Just last week, a boss complained to me: "I bought a screen that cost 8,000 yuan, but I can't read at all during the day." Here are the key points:

• ​​Pit 1: Wrong brightness selection​​
  Do not exceed 1200cd/m² indoors (otherwise it will look like a searchlight), and at least 4000cd/m² outdoors (reference value: direct sunlight intensity at noon is about 100,000 cd/m²)
• ​​Pit 2: The pixel spacing is too large​​
  The P4 screen is just fine for reading text from 3 meters away, but the P6 screen has to be set back 5 meters away. Pharmacies usually only have a 10 square meter display area. Which one do you think you should choose?
• ​​Pit 3: Ignore the protection level​​
  The screen near the door must be at least IP54 protected (dust-proof and splash-proof), and the screen near the shelves can be a normal indoor model.

​​Ask and answer core questions​​
Q: What should I do if the screen is reflective during the day?
A: Look for the "low brightness and high gray" technology, which automatically adjusts the brightness like a mobile phone screen. During the test, you can shine the flashlight of your mobile phone directly on the screen. With a good product, you can still see the outline of the image clearly.

Q: Do I need to modify the circuit for installation?
A: The power of a conventional 32-inch screen ≈ that of a household microwave oven (about 800W), and the original circuit is basically sufficient. However, the full-color large screen must be routed separately, so you must inform the property management company in advance.

Q: Will maintenance be troublesome?
A: Nowadays, mainstream products can be controlled remotely and can be played regularly even when the Internet is disconnected. There is a trick: setting an automatic restart at 2 a.m. is much less troublesome than manual maintenance every week.

​​Real case reference​​
Last year, a chain pharmacy installed vertical touch screens in 20 branches. Three months later, it was discovered that:

• Stores with medication guidance videos have a 19% increase in unit price
• Stores that offer member-only discounts have doubled the number of new card applications
• However, the screen installed at the traditional Chinese medicine counter has the lowest utilization rate (elderly people trust the recommendation of the clerk more)
  This shows that the match between screen position and content is more important than simply "installing or not".

​​Special reminder to pay attention to these things​​

1. Avoid leaving your screen on all night (some cities impose fines on light pollution)
2. Dynamic content should not exceed 1/3 of the screen area (otherwise it will be easy to dazzle)
3. Check the heat dissipation holes regularly (pharmaceutical dust can easily block them)
4. Report fire protection in advance (especially if it is installed on the ceiling)

After all, installing LED screens in pharmacies is not a trend, but a real customer acquisition tool. Choose the right location and match the appropriate parameters. This small screen can really help you turn "walking by" into "buying in the store." Pay attention next time you pass by a pharmacy. Those screens that make you stop and look at them may be hiding the doorway I'm talking about today.

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