Have you ever stood in front of a shopping mall and stared at the moving advertising screen in a daze? Or passing by the stadium and being attracted by the real-time score screen? These eye-catching LED scrolling screens can’t just be hung on any wall. Today we are going to chat about where this thing should be placed to make it most attractive.

Friends who have just entered the industry may have struggled: I spent a lot of money to buy an LED scrolling screen.​ ​If installed in the wrong place, it will become scrap metal.​ ​. Last year, a restaurant owner installed an indoor screen under an awning, and within three months the color patches started to peel off - you see, choosing a location really can't be decided on the forehead. Let’s first remember three golden rules:​ ​Clearly visible, safe enough, and maintainable​ ​, these three elements are indispensable.

​​Let’s talk about the indoor scene first​ ​. Like the circular advertising space in the atrium of the shopping mall, where the average daily flow of people exceeds 10,000, it is the most suitable place for advertising.​ ​P3-P4 pitch screen​ ​. Here’s a little tip: install it 2.5-3 meters above the ground so that it doesn’t block the line of sight and ensures a complete picture. If it is installed in the dining area, remember to choose​ ​Brightness below 800cd/m²​ ​, too bright and dazzling eyes, affecting customers' appetite. What’s even more amazing is that some stores have screens embedded in glass windows.​ ​Special material with 86% light transmittance​ ​It does not affect lighting and can play promotional information.

​​You have to be more careful when choosing an outdoor location.​ ​. Giant advertising screens at highway entrances must be used​ ​IP65 protection level +7500cd/m² high brightness​ ​The combination can be seen clearly even under the bright sun. There is an easy pitfall: the screen installed on the roof should be considered.​ ​Lightning protection and load bearing​ ​, during the typhoon season last year, there was a case where an unreinforced screen was overturned. If it is a column screen for a pedestrian street, it is best to control the height from the ground within 4 meters to facilitate daily maintenance and dust removal.

​​Special scenes are more particular​ ​. The floor tile screen on the stage needs to be used​ ​Anti-slip, anti-glare face mask​ ​, otherwise the actor will easily slip while dancing. Attention should be paid to fence screens in stadiums​ ​Heat dissipation and impact protection​ ​, especially when it comes to ball games, thickened aluminum alloy frames must be used. Here’s a little trivia: the screen installed next to the swimming pool needs to be made​ ​Salt water spray protection treatment​ ​, ordinary waterproofing cannot withstand water vapor corrosion at all.

Some people may want to ask: "I want to install it on a curved wall, is it okay?" "There is really a way to do this. The P4 curved screen installed in a commercial center last year has to be used if the curvature radius is less than 3 meters.​ ​Special module splicing technology​ ​. Here is some data to remember: for every 15° of arc increase, the installation cost will increase by about 18%. If the budget is limited, you can consider creating creative content in a flat position and using visual effects to simulate a curved display.

Speaking of maintenance issues, there is a lesson learned through blood and tears: Don’t save the screen installed at a height of ten meters.​ ​Maintenance channel​ ​money. It is recommended to clean the surface once a month and check the waterproof rubber rings of all interfaces before the rainy season. One owner wanted to save trouble and did not maintain it for two years. As a result, the internal circuit board accumulated dust and caused a short circuit. The maintenance fee was more expensive than the original installation fee.

Finally, a practical suggestion:​ ​First use a ruler to measure the site, then turn on the computer to draw renderings​ ​. Focus on hard indicators such as power access points and signal transmission distances. Don't believe in "one-size-fits-all installation solutions". Every venue has its own unique temperament. Just like cooking depends on the heat, when it comes to installing LED scroll screens, you really have to adapt to local conditions to achieve results.

The editor thinks that instead of worrying about "where to pretend", it is better to think clearly about "why to pretend". Is it to attract customers? Or to enhance the brand? The purpose is different, and the location strategy is completely different. The smartest approach I have ever seen is to set up a fake screen frame at the target location and observe the flow of people for a week before starting construction. This method can avoid 80% of site selection pitfalls.

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