Are you staring at the screen of your mobile phone and worrying - you want to install a cool advertising screen for your store, but you don't know where to find reliable products that won't cause the screen to break or trip? Novice friends may be thinking about "how to gain followers quickly", but to be honest, choosing the wrong equipment may make you die in front of customers. Today we will break it down and talk about the doorways hidden behind the LED display.

​​Let’s talk about some trivia first​ ​: Now even fish stalls in wet markets use LED price lists. This thing is not just exclusive to shopping malls and buildings. It is used in poster screens in convenience stores, interactive screens on the ground in gyms, and even transparent display windows in Internet celebrity cafes. However, for the same display, some are still as good as new after three years, while others start to "blink" after half a year. The difference lies in three key points.

First look​ ​Brightness adjustment ability​ ​. Just like a mobile phone screen that automatically adjusts brightness, a good display screen must intelligently switch between 800-1200 lumens indoors and 4000-7500 lumens outdoors. I've seen a bar install a screen with a fixed brightness. It was very clear during the day, but it blinded customers at night. In the end, they had to use a cloth to cover it.

The second is​ ​The refresh rate needs to be fast enough​ ​. The water ripples that appear when taking a picture of the screen with a mobile phone are a typical symptom of insufficient refresh rate. Nowadays, 1920Hz is regarded as the passing line, especially for those who want to do live broadcast background or stage effects. If it is lower than this number, an accident will definitely occur. Last year, an Internet celebrity's live broadcast room overturned because of the low refresh rate, and the barrage was saying "the anchor is stuck in PPT".

third place​ ​Can withstand the torment​ ​. It is not uncommon for outdoor screens to stop cooking when it rains heavily, and floor tile screens to dent after being used for two months. A friend who works at concerts complained to me that the screens they rented before could loosen the connecting cables even when the actors danced, but now they are afraid to use those with non-IP65 protection levels.

At this point you may want to ask:​ ​Where on earth can you find a display like this? ​ ​ In fact, everyone in the industry knows that it is more reliable to visit the factory than the store. A truly powerful manufacturer will definitely have a fully automatic placement machine in its workshop, and its quality inspection process is stricter than airport security. For example, those who make transparent screens must have a technical team with two skills if they dare to achieve a transparency rate of over 86%.

Let me tell you the truth here: Don’t be fooled by fancy parameters. Some businesses brag about "nanotechnology" and "aerospace materials", and it would be better to have the quality inspection report slapped on your face. Serious manufacturers are prepared with hard currency such as ISO9001, and those who dare to share data such as monthly production capacity and yield rate at least show that they are honest.

Let’s talk about another point that many people overlook.——​ ​After-sales response speed​ ​. Think about it, the screen suddenly goes black on the night before the mall opens. If it takes two days for someone to come and fix it, the boss will be very anxious. Nowadays, having a technical team on call 24 hours a day is king. They monitor the entire process from project design to installation and debugging, just like a personal doctor on call.

Finally, a down-to-earth piece of advice:​ ​Go check out the projects they have done​ ​. Just like looking for a decoration team to see the construction site, a truly good screen must withstand the test of actual combat. Those who can withstand the stamping of spectators at sports events and weather storms in coastal cities are the ones who are not afraid of fire.

Having said that, even third- and fourth-tier cities are now rushing to install LED displays. I passed by a pedestrian street in the county town a few days ago, and 8 of the more than 20 shops were equipped with interactive screens. This thing is no longer synonymous with high-end, but a real money-making tool - after all, who doesn't want his store to be the most beautiful one on the street? If you choose the right screen, the next "Internet celebrity check-in point" might be right at your doorstep.

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