​​Hey, what exactly are those glowing glass walls in shopping malls? ​ ​
Are you also worried about where to buy the transparent and cool large transparent LED screens in shopping malls? Don’t worry, today we will talk about the secrets of this high-tech gadget. To put it bluntly, transparent LED screens are magical displays that can be used as glass and play videos. In the past three years, the number of such devices used in shopping malls has more than tripled—why is it so popular? Because it allows the store to be transparent during the day and eye-catching at night!

​​How to choose a transparent screen? Remember these three points! ​ ​
The most common mistake novices make is just looking at the price. In fact,​ ​Core parameters are king​ ​. I specifically consulted industry masters and summarized three iron rules:

1. ​​Transparency should not be lower than 80%​ ​: For example, if you choose a window screen, the density is too high and blocks light, but if it is too low, it looks cheap. Nowadays, mainstream products can achieve a light transmittance of 86%. You can’t see the screen structure even if you stand two meters away.
2. ​​The brightness will change on its own​ ​: It must be able to withstand the sun during the day, but it must not be blinding at night. A reliable screen can do it​ ​4000-7500cd/m² automatic adjustment​ ​, smarter than a mobile phone screen
3. ​​Seams less than 1mm​ ​:Have you ever seen that splicing screen with a black frame? Ugly cry! Nowadays, the seams of high-end boxes can be as thin as a hair, and when installed, it looks like a whole piece of glass.

(At this time, someone must have asked: How much does it cost? To be honest, it costs about 20,000-30,000 per square meter, but it can be used for 8-10 years, which is much more cost-effective than replacing advertising posters every year)

​​Where can I find a reliable manufacturer? Look at these three ways! ​ ​

1. ​​Pay close attention to industry exhibitions​ ​: In a place like Shenzhen Optical Expo, you can feel the physical texture. Last year, a friend compared 5 manufacturers at the exhibition, and the screen he finally chose has not had any problems after two years of use.
2. ​​Check project cases​ ​: Real gold is not afraid of fire. Go take a look at the screens being used in shopping malls. Pay attention to whether the four corners are darkened and whether there is any lag when playing the video. Tell you quietly,​ ​Fence screen of an international stadium​ ​It can be played continuously for 12 hours without getting hot.
3. ​​Trial utility bills​ ​:Don’t laugh! Good screens all come with smart power-saving functions. A milk tea shop owner told me that after replacing the new screen, the monthly electricity bill was reduced by 30%, and the brightness was more even.

​​It’s great to use these scenes! ​ ​
Do you think transparent screens can only be hung in shopping malls? Then underestimate it! The novel usages that have emerged in the past three years will shock your jaw:

• ​​restaurant window​ ​: It is ordinary glass during the day and transforms into a menu wall at night. There is a hot pot restaurant that used this method to double the number of customers in the evening market.
• ​​Car 4S store​ ​: Put the model parameters directly on the display car glass, and customers can understand the configuration without sales explanation. A certain brand experience store used this trick to extend the retention time of customers by 20 minutes.
• ​​stage effects​ ​: Let me tell you an industry insider. The "appearing out of thin air" special effects currently used in concerts are most likely caused by transparent screens. The last time I watched a certain singer's concert, the entire stage instantly transformed into an underwater world, and I got goosebumps.

​​personal opinion time​​
Having used it in so many cases, it doesn’t mean that the transparent screen is a panacea. The key is to think clearly about what problem you want to solve - is it to attract customers? Or improve the brand tone? Previously, a clothing store owner followed the trend and installed a transparent screen. As a result, he broadcast discount information every day and wasted high-tech equipment. Let me tell you, this thing is like a good knife for cooking. It must be used in the right place to show its value. Recently I heard that a company is making a screen that can sense temperature and automatically change content. It will push discount information when there are many people on the site, and broadcast brand stories when there are no people. This is called smart use!

One final word of caution: Don’t save money on after-sales service when buying a transparent screen! Last time, there was a mall in a shopping mall that wanted to find a small workshop at a low price. As a result, the screen broke and no one could be found to repair it. Half a month's sales were lost in vain. Remember, a good product must be matched​ ​24-hour response technical team​ ​That’s so reliable!

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