Do you often see your peers posting big orders, but you don’t know where your customers are? Last month, an old man pulled me to complain at the exhibition: "My factory has an inventory of 3 million yuan, and now there are fewer people asking for prices..." In fact, it's not that customers have disappeared, but that they are hiding in places you don't expect. Today I will take you to dig out the places where customers gather to make money silently.

1. Sports events: from stadium fence to live event broadcast

During the European Cup last year, a stadium replaced 2,000 square meters of fence screens, which alone ate up half a year's production capacity of a certain factory. Nowadays, sports customers want more than just screens;​ ​With IP65 waterproof + impact-resistant coating​ ​Hardcore configuration. Here’s a little bit of trivia – the annual screen maintenance fee for professional golf courses is 30% higher than the purchase fee. It’s up to you to decide carefully.

2. Advertising media: naked-eye 3D detonates street traffic

Do you know why curved screens are installed at the entrances of shopping malls? Data shows that advertising screens with naked-eye 3D effects can increase passers-by’s stay time by 2.7 times. Passing by the city center last week, I saw dozens of people holding up their mobile phones to take photos of a certain brand of spaceship advertisement. The communication effect is much more powerful than online advertising.

3. Event Planning: Quick-installation Screens Become the New Favorite of Wedding Celebrations

Nowadays, when young people get married, they are too embarrassed to post on WeChat Moments without a tiled screen. A wedding company purchased 50 sets of quick-release screens this year and dared to charge 8,000 yuan for a single rental. Here comes the point——​ ​Aluminum-magnesium-zinc alloy box + 5 minutes disassembly and assembly​ ​The configuration is the most popular. After all, no one wants the wedding venue to turn into a decoration construction site, right?

4. Smart City: Traffic screens hide mysteries

Recently, I helped a friend renovate the bus stop screen and discovered a new trend: the number of bids for screens with environmental sensors increased by 120%. For example, smart screens that can automatically adjust the brightness according to the light and pop up warning messages on rainy days are particularly popular for government projects. Let me tell you secretly, the profit margin of this type of project is 18% higher than that of ordinary orders.

5. Commercial Complex: Transparent Screen Plays Space Magic

Have you ever visited a store that uses transparent screens as display windows? This kind of​ ​Transparency rate above 86%​ ​The screen can triple the store’s nighttime customer flow. There is a clothing brand that transformed its fitting room into a smart mirror screen, which automatically recommends matching items when trying on items, thus doubling its monthly sales.

Guide to avoid pitfalls: Don’t touch these three types of customers

1. ​​Just the lowest price​ ​: This kind of customer will save you 2,000 yuan by letting you use second-hand lamp beads.
2. ​​Don’t understand the technical parameters​ ​: If you don’t even know what the refresh rate is, it will annoy you to death later on.
3. ​​Payment arrears for more than 60 days​ ​: There is a lesson learned through blood and tears. The other party delayed the final payment for half a year, and finally used the overstocked inventory to pay off the debt.

exclusive data

Top 5 countries in global LED display purchasing volume in 2024:

1. Japan (Surge in demand for renovation of e-sports stadiums)
2. South Korea (Virtual studio construction accelerated)
3. Vietnam (outbreak of new commercial complexes)
4. Germany (Smart Transportation Upgrading)
5. Saudi Arabia (Cultural tourism projects launched crazily)

A veteran who has been engaged in display screens for more than ten years can tell the truth: this industry is no longer an era of price competition. I just heard yesterday that a manufacturer has supplied a batch of 3840Hz refresh rate screens for concerts, and its gross profit per square meter is three times that of its peers. Remember, finding the right customers is much more important than casting a wide net, just like when fishing, you need to know where the fish are in the water, right?

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