Hey, have you also encountered this situation? Spend a lot of money to install an LED electronic screen, but only a few passers-by glance at it every day? This is so common! Last year’s industry survey showed that 67% of advertisers simply didn’t find the right placement. Today we are going to chat about where to place this thing so that people can’t take their eyes away.

1. Traffic harvester: five golden points that must be fought for

​​① intersection traffic island​​
Don’t underestimate the 30 seconds you have to wait at the red light! Actual measurement data from a business district in Beijing shows that curved screens installed above traffic lights can capture the attention of 89% of drivers during morning peak hours. The key is to have a screen​ ​Intelligent brightness adjustment​ ​, adjust to 7500 nits on sunny days to suppress sunlight, and automatically drop to 4000 nits on cloudy days without dazzling the eyes.

​​② Shopping mall atrium suspended screen​​
A complex in Shanghai has installed a transparent screen in the shape of an inverted pyramid, with a transparency rate of 86%, which does not affect lighting and can broadcast advertisements. Guess what? The milk tea shop launched a "catch the falling milk tea game" on the screen, and the number of members increased by 210% in three months! This thing deserves it​ ​1920Hz high brush​ ​, the picture is as smooth as Dove chocolate.

​​③ Community entrance and exit gates​​
A high-end residential complex in Guangzhou has installed small spacing screens at the entrance to push fresh food group purchases on time at 8 a.m. every day. The secret is​ ​Accurate delivery by time period​ ​——Office workers promote coffee coupons when they go out, and aunts promote egg promotions during grocery shopping. The conversion rate is more than three times higher than that of elevator advertisements.

2. Three major black technologies that hard-core technology parties must know

​​① Face capture directional broadcast​​
Nowadays, high-end screens are equipped with smart cameras that can identify the gender and age of the audience. For example, in a cosmetics advertisement, if a 25-year-old woman is detected approaching, the video will be immediately switched to a lipstick color test video, and a razor advertisement will be shown when a man passes by. According to actual testing in a business district in Shenzhen, this system can shorten the dwell time from 7 seconds to 43 seconds.

​​② Weather linked script kills​​
There is a screen in Hangzhou that changes content according to the weather: umbrella ads pop up on rainy days, air purifiers are recommended on smoggy days, and even ice cream recommendations can be combined with real-time temperature. It depends​ ​5G+MEC edge computing​ ​, the response speed is controlled within 20 milliseconds, faster than a human blinking!

​​③ AR red envelope rain​​
During the Spring Festival, the screen on Chunxi Road in Chengdu held an event where you could grab cash red envelopes by scanning the screen with your mobile phone. Do you know how cruel they are? ​ ​100,000 people online at the same time​ ​There is no lag, all supported by the gigabit optical fiber and distributed rendering technology behind it.

3. Three big pitfalls that novices must not step into

​​① The higher the brightness, the better? ​ ​
wrong! A certain brand installed an ultra-bright screen at the airport, but passengers complained about light pollution at night. The industry now pays attention to​ ​Intelligent light adjustment​ ​, must be able to automatically match ambient lighting. For example, the brightness range of outdoor screens must be flexibly switched between 4000-7500 nits. There are hard targets in the ISO certification.

​​② Content rotated 24 hours a day? ​ ​
A pure waste of electricity! Data shows that ad clicks after 10pm plummeted by 82%. Smart people do it​ ​time-of-use pricing​ ​, increasing the advertising fee during prime time by three times, and selling it to gyms at a discount in the early morning hours to promote morning classes.

​​③ Just broadcasting without maintenance? ​ ​
Have you ever seen a business that still holds on despite the snowflakes on its screen? Last year, the screen of a hot pot restaurant was broken and was not repaired for two weeks. Customers immediately regarded it as a "nostalgic snowflake TV theme store". Can it be considered a blessing in disguise? But seriously,​ ​Pixel correction is a must every month​ ​, otherwise the color deviation can turn the lipstick advertisement into a poisonous look in an instant.

Let me tell you, these days LED electronic screens are no longer just cold displays. You have to think of it as an intelligent robot that can make money - it has to know how to read people's faces, seize opportunities, and interact with the audience. Next time you pass by a shopping mall and see those "sultry" screens, you might as well stand a little longer, maybe you can learn some tricks from them! By the way, I heard that some screens now allow you to control page turning with your eyes. If this thing becomes popular, we will really have to control our eyes when shopping in the future.

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