No customer flow when opening the store? Maybe it’s your advertising screen that’s holding you back!

Hey, why is it so difficult to do business now? My cousin opened a hot pot restaurant in the county last year and spent 30,000 yuan on a spray-painted sign. As a result, it was impossible to see it in the dark at night. Later I changed the block​ ​Outdoor LED advertising screen​ ​, guess what? Passenger traffic doubled directly! This thing is now not only standard in big cities, but is also used in rural supermarkets.

But here comes the question - LED advertising screens are said to be good, but where should they be installed? Shopping mall facade? Pedestrian street intersection? Or the front door of your own store? Don't worry, let's break it down one by one.

Choosing a location is like choosing a watermelon. You have to listen for the sound.

​​"My store is only 5 meters wide. Will it be too crowded if I install an LED screen? "​ ​ This is a favorite question asked by newbies. Let’s put it this way:

• ​​street shop​ ​: door headwear​ ​P10-P16 pitch screen​ ​(budget 20,000-80,000), act as a signboard during the day and broadcast promotions at night
• ​​mall atrium​ ​: Hoisting​ ​Curved P4 screen​ ​(150,000-300,000), 360° no blind spots to catch the eye
• ​​transportation hub​ ​: Vertical​ ​poster screen​ ​(80,000-150,000), it is best to watch advertisements while waiting for crowds.

Remember this formula:​ ​"golden horn silver edge grass belly"​ ​——The exposure of intersection corners is 3 times higher than that of straight sections! There is a milk tea shop owner who installed a screen on the back of a bus stop and got his money back in three months. Don’t you think that’s annoying?

Can’t understand the parameters? Remember these three life-saving rules

What do the manufacturers mean by the 1920Hz refresh rate and 800cd/m² brightness? To put it bluntly:

1. ​​Refresh rate ≥1920Hz​ ​: Shooting videos without flickering streaks, just like turning on the anti-stroboscopic mode on a mobile phone
2. ​​Smart brightness adjustment​ ​: Choose 800-1200 indoors (too bright and dazzling), start at 4000 outdoors (clear under the sun)
3. ​​Protection grade IP65​ ​: You don’t need to cover it with plastic sheet when it rains, and you don’t have to worry about splashing water and dust.

There is a lesson learned through blood and tears: A certain clothing store bought an indoor screen at a low price and put it at the door. However, during the rainy season, water entered and had to be repaired three times. In the end, it cost an extra 50,000 yuan to replace the screen. I can pay the tuition fee, tsk tsk...

The installation method is more about being matched than a blind date.

Here comes the point:​ ​Don’t believe the nonsense about “completed in three days”​ ​! Last time, a shopping mall was in a hurry to open and installed it directly without doing a load-bearing test. As a result, the screen body was tilted for repairs and the business was closed for half a month. Remember to set aside 10% of your budget for unexpected expenses, this money cannot be saved!

Maintenance costs are the hidden boss

What do you think the LED screen looks like? It’s like raising a child – if you can afford it, you still have to raise it! Here are some ways to save money:

• select​ ​Common cathode drive technology​ ​, the electricity bill is directly cut in half
• Ask the manufacturer to match​ ​Spare module​ ​, you can replace the bad ones yourself
• ​​remote control system​ ​You must have it, you don’t have to go to the store to change the promotional price in the middle of the night

There is a supermarket owner who is even more clever. He rents out screens to surrounding merchants for advertising, and the monthly rent he collects is used to cover the electricity bill and he still makes money. I can’t accept this idea!

With the current market situation, I really wouldn’t dare to open my business without a good screen. But remember, don’t just compare prices, you have to look at​ ​Three-year warranty + 24-hour response​ ​These are real services. I heard that some manufacturers are playing tricks and selling industrial screens as commercial screens, and the colors will fade after half a year. It's not easy for us people to make some money, so we have to keep our eyes open!

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