Where should I buy smart advertising screens?

Hey, friends who are new to this industry must have had the same problem - the LED advertising screens all over the street look the same, but they didn't realize the water was so deep when they were about to buy them. Don't worry, let's break it up and talk about it today. ​ ​Remember the three golden rules: look at the parameters, don’t just look at the price, check the certification, don’t trust verbal promises, and ask about cases, don’t just listen to product introductions​ ​, to ensure you avoid detours.

To give a real example, last year a certain supermarket chain purchased advertising screens and only focused on the ones with the lowest prices. As a result, the screens went on strike when the rainy season came. Later, I switched to a reliable supplier, and the screen could play ads normally even during typhoons. Only then did I understand the importance of parameters and quality.

Don’t rush to place an order, first understand these hard indicators

​​“What is the intelligence of smart advertising screens? ”​ ​ Teach you a few tricks to distinguish authenticity:

• ​​Refresh rate ≥1920Hz​ ​: There is no smear when switching between screens, which makes it more exciting to play high-speed car commercials.
• ​​Smart brightness adjustment​ ​: The outdoor screen must be able to automatically dim between 4000-7500cd/m², making it clear at noon and night.
• ​​IP65 protection starts​ ​: The screen still works even in heavy rain, and the internal circuit board is as dry as if it had just left the factory.

Did you know? Among global advertising screen failure cases in 2024, 63% will be caused by substandard protection. For example, a project in a Southeast Asian business district uses a screen with a double drainage system, and it has been running stably for more than three years during the rainy season.

Three major scenes are in place

​​“Can the same model be used in commercial areas and stadiums? ”​ ​ Of course not! The 2025 digital signage market report shows that usage problems caused by mismatched equipment selection have increased by 20%:

1. ​​Business district complex​ ​: Choose a transparent screen with a transparency rate of more than 86%, which will not affect the natural lighting of the store.
2. ​​transportation hub​ ​: Equipped with an intelligent brightness sensor that automatically adapts to light changes inside and outside the tunnel
3. ​​Cultural tourism landmark​ ​: The arc splicing accuracy must be ≤0.1mm for the curved surface display to be shocking enough.

There is an interesting anecdote: a certain scenic spot has installed an interactive screen that can sense the flow of people. Tourists can trigger AR special effects by posing. This idea directly doubled the passenger flow. So, when buying a screen now, you not only have to look at the hardware, but also whether there are any innovations in gameplay.

Invisible service is the real skill

​​“Is the after-sales warranty a gimmick? ”​ ​ There are many ways to do this:

• ​​24 hours response​ ​It's not just talk, you can really use the video to guide the disassembly and maintenance of the machine.
• ​​Installation plan​ ​Bring a load-bearing calculation sheet. Don’t wait until the installation is complete to find out that the wall cannot bear the strength.
• ​​Software upgrade​ ​It has to be covered for five years, and new features cannot be charged extra.

During last year's typhoon season, 20 advertising screens in a coastal city went into sleep mode early because they were remotely operated by the manufacturer's intelligent monitoring system. This kind of proactive service is much better than repairing after an accident.

Purchasing Pitfall Guide

I have to focus on the minefields that novices often step on:

• ​​Ignore installation environment​ ​: The seaside project did not choose anti-salt spray coating, and it became rusty in half a year.
• ​​Parameter comparison trap​ ​: Only looking at the maximum brightness without looking at the adjustment range, it turned into a "little sun" at night and was complained about
• ​​Greed for more and seek perfection​ ​: It’s obviously a static advertisement, but you have to buy a 3840Hz high-refresh screen, which is a waste of money.

Here’s a piece of trivia you may not know: a high-quality screen can last for more than ten years, and the average daily cost is more cost-effective than a cheap one. Just like buying an air conditioner, the first-level energy efficiency is more expensive, but you can save money on electricity bills!

When it comes to purchasing this smart advertising screen, it's like looking for a partner. You can't just look at looks, you have to look at content and ability to live. Nowadays, many manufacturers are beginning to develop new tricks such as AI intelligent recommendations and remote diagnosis, but the core still requires solid parameters and in-place services. Bring this guide with you next time you go shopping, and you’re guaranteed to find a good screen that’s both reliable and affordable. Remember, a good screen speaks for itself. When you see it displayed beautifully day and night, you will naturally understand the value of professional selection.

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