Why do other people’s transparent screens look like magic, while yours looks like a screen? Last month, I passed by the newly opened Science and Technology Museum. The marine life displayed on the transparent screen was vivid. When I looked closer, I realized that there was actually an aquarium behind the screen! Today, let’s talk about the aesthetics of this transparent screen.

1. Choosing the right scene is half the success

Transparent screens take the most ambient light, remember this​ ​Site selection tips​​：

• ​​Backlight scene＞Front light scene​ ​(Contrast is 3 times worse)
• ​​Light background>Dark background​ ​(Screen transparency +40%)
• ​​Mid-distance viewing > Close-to-face viewing​ ​(Best viewing distance = screen height × 2)

Look at the two-story transparent screen in the atrium of the shopping mall, with the white marble wall behind it. Advertisements can still be played clearly during the day. If you replace it with a dark curtain, the effect will be 50% off immediately. There is actual measurement data: with the same brightness of 5,000 lumens, the color saturation on a light background can be increased by 62%.

2. Parameter adjustment is a technical activity

​​The seesaw of brightness and transparency​ ​You have to play to understand:

A certain jewelry store suffered a dark loss - the brightness of the screen was set too high, and customers said that "looking at a diamond ring through the screen felt like a layer of fog." Later, it was reduced to 1200cd/m² with a light transmittance of 86%, and the store entry rate increased by 18% that month. Now all high-end solutions come with​ ​Ambient light adaptive​ ​, much more worry-free than manual adjustment.

3. Creative design is a critical blow to the soul

These three careful features can double the value of transparent screens:

1. ​​Special shape cutting​ ​: Cut the screen into the shape of brand LOGO
2. ​​dynamic borders​ ​: Use LED light strips to create a breathing light effect
3. ​​AR linkage​ ​: Scan the screen to trigger hidden content

The most unique design I have ever seen is a car 4S store that makes a transparent screen into a whirlwind shape, and the vehicle data will change according to the direction of the screen rotation. Let me tell you, good design is like the handful of green onions thrown into the stir-fry - it looks inconspicuous, but it would be useless without it!

4. Guide to avoid pitfalls: avoid these pitfalls

• Never install a spotlight on the back of the screen (the screen will turn white and will not be saved)
• The height above the ground should not exceed 3 meters (beyond this height, the transparency will feel like falling off a cliff)
• The splicing seams should be hidden into the building structure (a 1mm gap can make the appearance look bad)

Last year, the transparent screen on the main stage of an exhibition was criticized for being patched because the seam was facing the audience. Nowadays, the professional practice is to hide the joints in the grooves of the steel structure so that they cannot be seen from a distance.

Building a transparent screen is like falling in love - hardware alone is not enough, you need to know how to be romantic and how to dress up. Next time when making a plan, remember to circle around the site three times and observe the changes in light and shadow before writing. Remember, a good screen is a combination of 70% training and 30% innateness. This principle makes sense everywhere!

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