Hey, have you, the bosses, been so fascinated by those luminous and interactive floors recently that you can’t even walk? Don’t be in a hurry to pay for it yet! Last month, a shopping mall in Yunnan installed a 400㎡ floor tile screen, but the screen was damaged within three days of opening.——​ ​Improper site selection can cost you hundreds of thousands of dollars in a matter of minutes! ​ ​ Today we will talk about where this high-tech gadget should be placed.

1. If you install these three scenes, you will make a lot of money.

Let me tell you the truth first:​ ​Not every place is worthy of an interactive floor tile screen! ​ ​ The floor tile screen installed in a pedestrian street in Chengdu last year turned into a "pool light" when it rained. The maintenance fee was more expensive than the installation fee.

​​A golden location with guaranteed profits:​​

• ​​Shopping mall atrium entrance area​ ​(Average daily flow of people＞5000 people)
• ​​Children's theme park moving lines​ ​(Interactive game conversion rate increased by 60%)
• ​​Exhibition core channel​ ​(As a result, the number of visitors to a certain booth at the China International Import Expo tripled last year)

Let’s take a real case: A complex in Hangzhou installed a 200-square-meter floor tile screen at the escalator entrance. Through the red envelope rain game, it attracts an average of 80,000 visitors per month, and the cost is recovered in half a year.

2. Three hard indicators that must be thoroughly understood when selecting a site

Some people may want to ask: How to choose a venue when they all look similar? ​ ​These three indicators directly determine whether you can worry less or not:​​

​​1. Floor flatness error ≤3mm/m²​​
The most outrageous thing I have ever seen is that the height difference on the ground at a construction site is 15mm. After the screen was installed, it looked like undulating waves. Dead lights appeared within three months.

​​2. Ambient brightness ≤300lux​​
Don’t fight against natural light! The brightness of the screen in an open-air plaza in a scenic spot was adjusted to 8,000 nit during the day, and the electricity bill cost an extra 20,000 yuan per month.

​​3. The average daily number of stampedes is less than 10,000​​
If it exceeds this number, it is recommended to choose military-grade protective panels. Ordinary tempered glass needs to be replaced every six months.

3. Wild ways to save money during the site selection process

Now focus! ​ ​A guide to pit prevention from survey to installation:​​

1. ​​The laser rangefinder scans the entire field first​ ​(Don’t trust visual inspection! A shopping mall spent an extra RMB 60,000 on structural modifications due to tilted columns)
2. ​​Use the mobile phone photometry APP to measure on site​ ​(Recommended Lux ​​Light Meter free version)
3. ​​Simulated moving line pressure test​ ​(Moving 200 pounds of sandbags and dragging them back and forth 20 times)

Last year, a smart boss used this trick to reduce the installation cycle from 45 days to 28 days, saving 90,000 labor costs.

4. If you touch these minefields, you will be finished.

​​A history of blood and tears caused by improper site selection:​​

• Installed at the door of the locker room in a hot spring hotel (water vapor corrodes the driver IC for three months)
• Hot pot restaurant installed on the food delivery line (oil penetration caused 75% of the lamp beads to fail)
• The library is installed in a silent area (the touch sound effect was complained to the point of closure)

What's even more cruel is that in a real estate showroom, the joints of the floor tile screen are facing the sand table area, and the customer who inspected the house claimed 120,000 yuan!

5. Private data of old engineers

After fifteen years of engineering experience, here’s what my peers will never tell you:

1. ​​Concrete foundation maintenance must be >21 days​ ​(If you rush for a project whose construction period is reduced to 7 days, the later maintenance rate will double)
2. ​​Two channels should be reserved for embedded pipelines​ ​(The worst thing I have ever seen was that due to a line failure, the entire screen was dismantled and reinstalled)
3. ​​Interactive programs must be stress tested​ ​(A shopping mall’s program crashed and caused crowds to crowd, and it was fined NT$50,000)

According to industry research, among the LED floor tile screen failures caused by improper site selection in 2023,​ ​Uneven ground accounts for 47%​ ​, ambient light interference accounts for 29%, this is the true invisible killer!

Finally, a piece of trivia: starting from next year, the new national standard for protection level of floor tile screens will be raised to IP68. The equipment installed now...you taste it, taste it carefully. Choosing a location is like falling in love——​ ​Just looking at the face is not enough, you have to find out the basics before you dare to commit your life to it! ​ ​

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