Dear friends, if you don’t take pictures of the Liberation Monument when traveling to Chongqing, your trip will be in vain, right? But have you ever noticed——​ ​Where are the large LED screens that measure hundreds of square meters and play movie-quality images? ​ ​ Today we will explain this matter clearly, and I hope you will become a "local expert" immediately after reading it!

(Lights up a cigarette) Let me tell you the truth first: the LED screen at Jiefangbei was not installed casually. ​ ​Government-planned commercial prime location + century-old landmark traffic​ ​, making it the most expensive "electronic advertising space" in Chongqing. For example: last year, a mobile phone brand placed a vertical screen advertisement in Jiefangbei. The 15-second screen cycled 120 times per day. As a result, sales soared by 40% that month - you can appreciate the value of this location carefully.

1. Core C position: the three golden coordinates of Jiefangbei LED screen

1. Golden Eagle Fortune Center "Gate to the City""

This vertical screen is definitely one of the best among the best. The giant size of 12 meters wide by 34 meters high stands directly at the entrance of the Jiefangbei business district. ​ ​The intersection of four main roads​ ​, allowing the advertising screen to be viewed 360°. I saw it with my own eyes on New Year's Eve last year - a huge crowd held up their mobile phones to take pictures of the naked-eye 3D dragon it played. The scene was even more spectacular than the Spring Festival travel rush.

Key data:

• ​​average daily impressions​ ​: 300,000 visitors
• ​​Play specifications​ ​: 4K@60 frames high-definition picture
• ​​Price reference​ ​: 130,000/month (example price for 2022 issue)

2. Chongqing department store "square screen overlord""

On the outer wall of the Chongbai Building directly opposite the Liberation Monument,​ ​19.5m×16.5m square large screen​ ​Like a giant Rubik's Cube. The best thing about it is that it can automatically adjust the brightness according to the light - you can still see the details of the picture clearly under the sun at noon. The last time I passed by, a milk tea commercial was playing, and the saturation of matcha green made me want to place an order on the spot.

3. Jiaochangkou "flow harvester""

This vertical screen hidden at the entrance of Shibati Scenic Area is ridiculously large (25.54×30.34 meters). ​ ​It’s an advertising space during the day and turns into a city live broadcast room at night.​ ​——Last month, an Internet celebrity did a live broadcast here to sell goods, and sold 2,000 pieces of hot pot base in 5 minutes. I heard that the merchants who are currently queuing up their listings have already waited until the Spring Festival next year...

2. Why are these LED screens so expensive?

The hardware configuration is hard enough

• ​​Brightness is the key​ ​: Outdoor screens generally have a brightness of 4000-7500 nits (10 times that of mobile phone screens! )
• ​​Waterproof and hand-proof​ ​: IP65 protection level, business as usual during heavy rain and typhoon
• ​​Super long standby​ ​:Start with the screen on for 15 hours a day

The software system has its way

Nowadays, high-end LED screens are available​ ​Smart split screen technology​ ​——The same large screen can be split into 4 independent screens, so that advertisements from different brands do not interfere with each other. What's even more amazing is​ ​Facial recognition statistics​ ​, can accurately calculate the age and gender of people undergoing abortion in different time periods, and help advertisers optimize their delivery strategies.

(Drinking water) Here’s a little trivia: Some of the LED screens in Jiefangbei are still hidden.​ ​temperature sensor​ ​. Automatically adjust the warm colors of the picture in winter, and switch to cool colors in summer - even color psychology is used, do you think it should be curled or not?

3. A must-read for novices: How to choose the right placement?

Four Golden Questions:

1. ​​target customer group​ ​: Young people flock to the Golden Eagle Center, and families target the Chongbai Building.
2. ​​aspect ratio​ ​: Vertical screen is suitable for short video advertisements, and square screen is suitable for panoramic product display.
3. ​​period strategy​ ​: Traffic ads will be placed during the morning rush hour, and entertainment content will be promoted after 8 p.m.
4. ​​budget allocation​ ​: Book 3 months in advance during peak season, and package packages can be negotiated during off-season

To give you an example: a sports brand purchased three large screens for Double 11 last year - the vertical screen in the Golden Eagle Center to display new product previews, the multi-square screen to count down promotions, and the large screen at the entrance to play interactive games to collect coupons. As a result, the queue at offline stores was as long as 200 meters that day, and this operation was really a win.

4. Personal opinion: LED screens are rewriting urban rules

We used to say "location is king", but now we have to change it to "screen location is traffic". A newly opened hot pot restaurant in Jiefangbei last year was obviously hidden in an alley, but it relied on the 3D butter pot advertisement on the LED screen to make the business popular.——​ ​Good content + good location = walking money printing machine​​。

But we should also pour cold water on it: the monthly rent of a high-quality LED screen is now equivalent to that of a house in a third-tier city. For small businesses,​ ​Joint investment crowdsourcing model​ ​It may be more cost-effective - find three or five brands to split orders at different times, so that you can get a prime location without breaking the budget.

(Knocking on the blackboard) Finally, highlight:​ ​The Jiefangbei LED screen in 2025 will no longer be a simple billboard.​ ​——They are the data collectors of the city, the digital translators of culture, and the smart routers of business. Remember to take a second look when you pass by next time. Those jumping pixels hide the business code of a city.

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